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Evaluating the quality of your brand’s organic SEO
When Internet users land on your website, after having entered the name of your company, product or services that you have to offer directly into a search engine rather than entering your website’s URL...
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Good techniques for an efficient conversion funnel
The conversion funnel is an excellent means to help understand Internet user behaviour for a specific part of your site. However, in some cases configuring a conversion funnel can be a somewhat...
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Evaluating the quality of your organic SEO
Monitoring the position of results in Google is essential to measuring the quality of your SEO. With the recent changes in search engines, which nowadays display personalised results for each user;...
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What share of Internet users abandon their shopping basket?
Adding products to a shopping basket shows real commitment from Internet users who are only a few clicks away from conversion. This essential step must be analysed accurately. Any slight improvement in...
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Customising data exports
Do you find yourself regularly exporting data from the Digital WorkSpace to create made-to-measure reports, or to integrate it into your internal information systems? AT Internet customers who have...
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Custom Metrics: adapting analyses to meet your business needs
The uniqueness of any online business activity may sometimes require using metrics which are not available as standard in our solution. With the “Custom Metrics” interface (available with the...
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A quick and easy method to enhance tagging
The time taken to implement tags varies according to the availabilities of the teams that you work with. For example, it may take a period of several weeks after you have made your initial request...
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Are your videos viewed in their entirety?
Watching videos online has become standard practice for Internet users nowadays, and accurately measuring how Internet users interact with them has become part of a new online challenge that companies...
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Importing Adwords and Yahoo SEM data
Did you know that Google Adwords and Yahoo Search Engine Marketing data can be imported automatically into your Analyzer interface? Benefit from extra information in your analyses, and compare the...
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Updating online orders
A customer might decide to cancel their order or to return their product after they have received it. With Analyzer, you can update orders and order statuses directly on your interface. With the...
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The influence of social networks and other site categories on web traffic
Social networks are an increasingly important traffic source. Refining any acquisition strategy means that you need to be able to compare web traffic coming from Google +, Facebook, Twitter, etc. with...
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Tag email campaigns with a few clicks
Declaring and tagging email campaigns are two essential steps when it comes to launching your email campaigns. This process is somewhat tiresome, repetitive and a source of errors. However, all of the...
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